Website Mistakes To Avoid
Started a new business but don’t have a website?
Starting a new business adventure can be both exciting and terrifying. With so many things to do (especially if you are starting as a solo entrepreneur), the effectiveness of your website may not be a priority. In this blog post, I will highlight some crucial website mistakes to avoid, ensuring your website is both visually appealing and user-friendly.
1. Overcomplicating the Design
One of the biggest mistakes business owners make is overcomplicating the website. Too much clutter can confuse your visitors. Keep things simple so that every new potential client who visits your website does not feel overwhelmed by all the information and clicks away limiting the amount of time spent engaging on your website.
This is exactly what you don’t want someone to see when they click on your website
2. Neglecting Mobile Responsiveness
With increasing numbers of users accessing websites on mobile devices, ensuring your site is mobile-responsive is critical. Failing to do so can result in a poor user experience, leading to high bounce rates. Use responsive design techniques and always test your site on various devices to guarantee optimal performance.
Ensure your website is mobile-responsive
3. Ignoring User Experience (UX) Principles
User experience should always be at the forefront of your design process. Ignoring UX can result in a site that’s difficult to navigate, which can frustrate users. Use clear navigation menus, ensure text is easy to read, and design calls to action that stand out. Always consider how your audience will interact with your site and what you want from them when they visit your website.
Simple Navigation Menu and CTA (Call To Action)
4. Choosing the Wrong Color Scheme
Think of your color scheme as food…as they say, we always eat with our eyes first; the same applies to someone clicking on your website for the first time. If you already have a logo/brand, make sure you stick to that color scheme. If you do not have a brand yet Canva Pro is a great resource to design your mood board and color scheme. Stick to those colors throughout your website to protect the aesthetics.
5. Forgetting About SEO Basics
Even the most beautifully designed websites can go unnoticed if they lack proper SEO (Search Engine Optimization). For a deep dive into SEO best practices, I highly recommend checking out Henry Purchase on YouTube (https://www.youtube.com/watch?v=COofysYPW18).
6. Hiring a Web Designer That Does Not Understand Your Business Needs
When you hire a website designer make sure they incorporate basic SEO practices, such as optimizing images, using relevant keywords, and crafting engaging meta descriptions to target your desired audience. Test your website to make sure there are no broken links and look at it from different devices to make sure the formatting is not wrong or has any overlapping issues.
Conclusion
Remember, your website is the first impression that your potential new clients will see when they are considering doing business with you. Having a website for your business will be a long-term investment that will optimize your profit and show your clients that you mean business! Don’t rely solely on social media to promote your business as we just saw with TikTok; it can be taken away in seconds. Remember, your website will work 24/7 as your personal assistant and no platform will be able to take it away.
Click here if you are ready for a custom website design that will meet all your business needs or if you are ready to ramp up your existing website.
Psst… I am offering a very special discount on a website for any new clients who message me after reading this post and are ready to invest in their business.